the The iPhone 13 was the third best-selling smartphone of 2021, despite only being on sale for three months, so it won’t come as a surprise to hear that Apple’s device is off to an extremely strong start. in 2022.
The iPhone 13 dominates the smartphone market
Analyst Francisco Jeronimo from IDC reports that Apple’s iPhone 13 was the world’s best-selling smartphone in the quarter ending March 2022. And this despite serious supply problems that Apple had to cope during this period. IDC chose not to reveal the total number of units sold. He also did not reveal the phone’s individual market share. But the iPhone 12 and The iPhone 11 was the best-selling phones of 2021 and 2020 respectively, so the strong start of the iPhone 13 was expected. As a reminder, the iPhone 13 retails for $799 in the US and features the latest A15 Bionic chipset coupled with a dual-camera setup and a 6.1-inch notch display. This is in addition to iOS 15 straight out of the box. Looking at the competition, it seems like the iPhone 13 was mostly facing a head-to-head battle with Apple’s other models. the The 6.7-inch iPhone 13 Pro Max took second place in Q1 2022, suggesting people are more than willing to pay a small premium for access to a bigger screen.
Apple’s current results mean the iPhone 14 series could do even better
One thing is clear from Apple’s latest results: the company seems to have found the two perfect smartphone sizes. And that could dramatically increase demand with the debut of the iPhone 14 in September.
Both of Apple’s 6.1-inch iPhone models made the top 5 last quarter. These devices are likely popular with customers moving from older 5.8-inch or 4.7-inch iPhones. There may even be some interest from those replacing their old 4-inch phones.
But perhaps most important is the fact that Apple’s 6.7-inch Pro model has outperformed the 6.1-inch version. This trend, which has been consistent since the iPhone 12 launched in late 2020, suggests there’s generally more demand for larger iPhones.
Samsung currently occupies the top two remaining spots
Going back to the current top 5, it’s Samsung managing to fill in the gaps, although it didn’t with the flagship Galaxy S22 series. Unfortunately, demand for these devices wasn’t strong enough to warrant a top spot. The brand instead occupied the positions with two budget devices: the entry-level Galaxy A12 took third place in the January-March quarter and the mid-range Galaxy A32 took fifth place.
Samsung is the current leader in the low-end smartphone segment and is expected to retain its crown in the coming quarters. The Galaxy A12 and Galaxy A32 have since been replaced by the new Galaxy A13 and Galaxy A33, which further contributes to Samsung’s mission to offer 5G support at all price points.