Despite lower shipments, retailers and stores are full of cards

Despite lower shipments, retailers and stores are full of cards

It’s been a few days since NVIDIA’s GeForce RTX 4080 graphics card launched at a ridiculous price of US$1199 and it seems like consumers aren’t buying it (literally). A few days after its launch, the card is not selling well in the consumer segment and there are many reasons.

‘No,’ consumers respond to NVIDIA GeForce RTX 4080 graphics card at US$1199, stock below 4090 and still stocked at retailers

In our own opinion, we found the NVIDIA GeForce RTX 4080 to be an impressive card in terms of gen-to-gen performance and power efficiency, however, NVIDIA’s asking price is simply absurd. The 4080 launched at US$1199, making it the biggest price hike we’ve ever seen on an ’80-class GeForce graphics card.

Just to put things in perspective. the NVIDIA GeForce RTX 3080 launched at US$699 two years ago. GeForce RTX 3080 12GB launched at US$899. Comparing them to the US price of $1999 for the 4080, we see a price increase of 71.5% and 50% from generation to generation. Previously, NVIDIA’s ’80’ class cards had been well positioned in the US$550-700 range for several years. Here is a price comparison of the different generation GeForce GPUs:

NVIDIA GeForce GPU Segment/Tier Pricing

Graphic segment 2014-2016 2016-2017 2017-2018 2018-2019 2019-2020 2020-2021 2021-2022 2022-2023
Titan Tier Titan X (Maxwell) Titan X (Pascal) Titan XP (Pascal) Titan V (Volta) Titan RTX (Turing) GeForce RTX 3090 GeForce RTX 3090Ti
GeForce RTX 3090
GeForce RTX 4090
Price US$999 US$1199 US$1199 US$2999 US$2499 US$1499 US$1999
US$1499
US$1599
Ultra Enthusiastic Level GeForce GTX 980Ti GeForce GTX 980Ti GeForce GTX 1080Ti GeForce RTX 2080Ti GeForce RTX 2080Ti GeForce RTX 3080Ti GeForce RTX 3080Ti N / A
Price US$649 US$649 US$699 US$999 US$999 US$1199 US$1199 N / A
Passionate level GeForce GTX 980 GeForce GTX 1080 GeForce GTX 1080 GeForce RTX 2080 GeForce RTX2080 SUPER GeForce RTX 3080 10GB GeForce RTX 3080 12GB GeForce RTX 4080
Price US$549 US$549 US$549 US$699 US$699 US$699 US$999 US$1199
High end level GeForce GTX 970 GeForce GTX 1070 GeForce GTX 1070 GeForce RTX 2070 GeForce RTX2070 SUPER GeForce RTX 3070Ti
GeForce RTX 3070
GeForce RTX 3070 Ti 16GB GeForce RTX 4070Ti
Price US$329 US$379 US$379 US$499 US$499 $599
$499
To be determined To be determined
main level GeForce GTX 960 GeForce GTX 1060 GeForce GTX 1060 GeForce GTX 1060 GeForce RTX2060 SUPER
GeForce RTX 2060
GeForce GTX 1660Ti
GeForce GTX 1660 SUPER
GeForce GTX 1660
GeForce RTX 3060Ti
GeForce RTX 3060 12GB
GeForce RTX 3060Ti
GeForce RTX 3060 12GB
N / A
Price US$199 US$249 US$249 US$249 US$399
US$349
US$279
US$229
US$219
US$399
US$329
US$399
US$329
N / A
entry level GTX750Ti
GTX750
GTX950 GTX 1050Ti
GTX-1050
GTX 1050Ti
GTX-1050
GTX 1650 SUPER
GTX-1650
GTX 1650 SUPER
GTX-1650
RTX-3050 N / A
Price US$149
US$119
US$149 US$139
US$109
US$139
US$109
US$159
US$149
US$159
US$149
US$249 N / A

If we take crypto out of the equation for a second (which has helped artificially inflate card prices), users who actually paid $700 or $800 for an RTX 3080 just aren’t ready to spend over US$1000 for an ’80s class graphics card despite all the performance and all the fancy features it has to offer. And that brings us to today.

Retailers in almost all regions are equipped with NVIDIA’s GeForce RTX 4080 graphics card. It’s not a sight that was seen after the RTX 4090 launched and it’s certainly not due to the massive inventory NVIDIA has for the RTX 4080. In fact, based on the numbers we have, NVIDIA GeForce RTX 4080 shipments are close to 30,000 units.

That’s 70% less than the RTX 4090 shipments that were at 100,000 units a few weeks ago (we reported here exclusively) and are currently close to 130,000 units. Thus, the entire RTX 40 series cards have shipped around 160,000 units. That’s 30,000 RTX 4080 and 130,000 RTX 4090 units. So despite lower shipments, the NVIDIA GeForce RTX 4080 is still struggling to sell and consumers are just waiting for a cheaper solution under the $1000 bracket. US or get an RTX 4090.

Here are some examples of various stores in the US sitting with piles of RTX 4080 graphics cards that no one is interested in buying:

Here is the situation at most retailers and although new egg all of their cards are sold out, it looks like eBay scalpers may have a big hand in causing these shortages as the site is loaded with cards priced over US$1600 and even some priced higher at US$2000 (we don’t recommend buying any of these scalped cards):

This brings us to the third part of the story and that is the individual pricing of the AIB model. Most NVIDIA GeForce RTX 4080 cards are neck and neck in price with an RTX 4090 Founders Edition or AIB models with a benchmark price. For example, the ASUS RTX 4080 ROG STRIX and TUF Gaming are currently $1500 and $1549 USD, respectively. We also recently covered an anime-themed model that is priced higher than an RTX 4090. The RTX 4090 offers a 30-40% performance boost over the RTX 4080, so users would rather pay for that extra performance and massive VRAM pool for 10-15% more than get an overpriced 4080.

The last and most crucial thing stopping consumers from buying an NVIDIA GeForce RTX 4080 graphics card is AMD’s impending launch. Radeon RX 7900 series graphics cards that the red team markets directly against the RTX 4080throwing knocks on the 16-pin connectors (now confirmed as user error), its disproportionately oversized reference models and capitalize on its all-new feature set. Pricing is very attractive at US$899 and US$999, but despite this, we recommend our readers to wait for the final reviews. Either way, that doesn’t change the fact that the GeForce RTX 4080 graphics card offers the worst performance at the $ value yet.

Which flagship graphics cards are you most interested in?

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