Something to look forward to: In his interview with PC World, AMD’s Chief Gaming Solutions Architect Frank Azor made it clear which class the Radeon 7900 XTX is designed to compete in. According to AMD, the flagship is designed to trade blows with Nvidia’s RTX 4080, not the more expensive 4090. However, an AMD endnote from Nov. 3 refers to a 4090 comparison slide that appears to have been removed.
AMD’s recent RDNA 3 announcement was met with a healthy mix of excitement and skepticism from fans and critics. While many praised AMD for its innovations and achievements using the new chip-based architecture, others were quick to point out that Team Red had no direct competition for Nvidia. new GeForce RTX 4090.
AMD Frank Azor was one of the first to clarify the company’s position and offerings in its post-pitch interview with PCWorld. During the interview with Gordon Mah Ung of The Full Nerd, Azor said that the $999 999 7900 XTX is a competitor to the RTX 4080 and not intended to compete with Nvidia’s flagship, almost 60% more dear.
On Friday, Computerbase.de updated a previous article discuss AMD’s attempts to establish the 7900-series GPUs as direct competitors to AMD’s RTX 4080. The update highlighted an oversight in AMD’s Nov. 3 presentation that clearly references the AMD’s testing against a “similarly configured system” equipped with an RTX 4090.
— ComputerBase *️ (@ComputerBase) November 18, 2022
According to AMD’s endnotes and attributions slide, endnote RX-841 refers to a slide and information that was not present in the final presentation. The note on the omitted slide seems to show that AMD may have, at some point, tried to compare the performance of the 7900 XTX to that of the RTX 4090. It would also appear that the test results didn’t tell the story AMD meant, urging them to completely remove the slide and test the benchmarks.
Despite the marketing confusion, AMD continued to prepare for the launch of RDNA 3 while taking every opportunity to congratulate Nvidia for its recent achievements and media coverage.
— Sasa Marinkovic (@SasaMarinkovic) November 17, 2022
It’s no secret that companies strategically select marketing data to present their products in the best possible light. It is, however, a great reminder that we consumers need to be diligent in conducting our own research.
AMD, Nvidia and any other company competing for your money will tell you what they want to let you know about their products. It is our responsibility as consumers to dig deeper and make sure we have all the information we need know to make an informed decision.
AMD’s Radeon RX 7900 series graphics cards are planned launch December 13 on AMD.com and participating board partners. Expect our full reviews.